Cosmo Films, a global provider of speciality films for flexible packaging, lamination and labeling applications, as well as synthetic paper, recently launched a metalized velvet lamination film for the luxury packaging segment. The newly developed film has been engineered to offer intense silver color along with rich velvet touch to the laminated paper/paperboard or package.

Silver is not easy to handle especially when used as a background during printing. It takes longer to dry and also has a risk of ink set off during print stacking. Due to these challenges, printers usually avoid using silver as a background color. However, graphic art designers prefer silver backgrounds as they allow designers to make attractive artwork, facilitating the use of many other shades and the impact it generates with gold foil stamping and UV spot coating.

To bridge this gap, Cosmo Films introduced the metalized velvet touch film, which is glueable, stampable and printable. The matte silver colored BOPP based velvet touch lamination film needs to be laminated to the unprinted paper before going for printing or post lamination embellishments. 

The film is available for both thermal and wet lamination in 32 and 20 microns, respectively, and offers excellent printability with offset, UV offset, screen, UV inkjet and laser printing. Apart from providing excellent scuff resistance, the film is suitable for post lamination operations like UV spot coating, foil stamping and embossing. The film is also ideal for the lamination of premium products like perfume cartons, liquor and wine cartons, gift and jewelry boxes, shopping bags for luxury brands and graphic arts industry.

Speaking on the development, Pankaj Poddar, CEO, Cosmo Films, says, “Packaging design is an important differentiator given that the brand owners are extremely conscious of their brand image and consumer experience these days. With the addition of metalized velvet film to the existing portfolio, Cosmo now offers an enhanced portfolio of premium lamination films to choose from.”